Through working with various brands and organizations, I have been able to create various social media content and learn more about marketing through different platforms by utilizing target audiences to attract bigger social presence. Below are some of my favorite creations, including content for Strike Magazine, Sony Music, and Valencia Voice.
Strike Magazine PR
Campaign
Strike Magazine UCF is a publication centered around fashion and lifestyle. The theme of the publication for Spring 2021 was "Music". As a Strike PR assistant, I came up with the concept of having a mysterious figure visit different locations where music lives within and drop off Strike "concert tickets" to promote the issue. Each ticket also featured QR codes linked to Spotify playlists that correlate with shoot themes found in the upcoming issue. The idea was inspired by the intro to the Goosbumps TV show from the 1990's, in which a mysterious figure does something similar.
After the campaign video was released, tickets were distributed in record stores, coffee shops, and other music places near the UCF campus. Receivers of the tickets were encouraged to promote their tickets via instagram stories using the hashtag #STRIKEONTOUR